Staying at home to protect others? This doesn’t seem to come natural to people. In an interview with ZEIT ONLINE, briq Research Director Florian Zimmermann explains from a behavioral economics perspective why people are apparently willing to change their behavior drastically in the face of the corona crisis – in contrast, for example, to the climate crisis. He comments on the role of social norms and sanctioning, the power of political communication, and people’s tendency to seek crisis-related information that confirms their own beliefs.